To be successful with a link building campaign, it is important to work at different points to prevent Google or other search engines from penalizing your website due to black hat practices. For that, creating web 2.0 backlinks white hat methods are very important. Here are some important points to follow.
COMPLETE THE PROFILES ON THE MAIN SITES
The first step in starting a backlink 2.0 strategy on your website is that you have complete profiles on the main sites, not just on your home page. The main profiles both on and off site are:
- Google My Business
The information available within these profiles must match that available on your website, it must also be relevant to your website, have a link on the home page or a specific page, such as landing pages. On networks like Facebook, you can create a CTA button that sends users directly to your site. Another recommendation is that the profiles have a description of at least 100 words in which you mention what distinguishes you from the competition.
In case of managing social media profiles, make sure that they are active with periodic publications, it is recommended that in networks such as Facebook or Twitter there are at least two weekly publications, while for LinkedIn the publication may be more sporadic.
CREATE PROFESSIONAL BRAND IDENTITY PROFILES
Once you have a social media presence with a well-structured profile, you can begin to establish a brand identity. The easiest way to achieve this is to create professional profiles in specialized forums or blogs where you can comment on the content and add links to your website.
Within the profiles of these sites, you can place text with keywords, links and relevant information about your brand, in this way you can self-promoter, just be careful not to fall into black hat SEO practices by using too many keywords or poorly positioned links .
CREATE A BLOG ON YOUR WEBSITE
Having a blog in your main domain has the primary objective of positioning the keywords with a content creation strategy. Although it can also be used to create backlinks, either within the content or publish a link from the blogs on other sites so that users reach your website.
You can also share these contents on your social networks, to keep them active and improve their reputation, which will help you in the future in creating backlinks 2.0.
POST ON THE SITE OF AN AUTHORITATIVE BRAND COMMUNITY
This is the traditional face of web 2.0 backlinking and it is also the most complicated. You absolutely must refrain from selling, going overboard with keyword density, or offering empty posts worthless. The goal of these posts is to genuinely insert yourself into a community to promote interesting content and subtly link it to your website and promote your services.
There are different sites where you can make these publications, from Facebook fan pages, company blogs that allow publications by third parties (either by invitation, request or open publication), and social network accounts, among others.
Within each third-party profile I create, include profile links to your site or within the anchor text to a suitable landing page. As long as you consistently deliver interesting and relevant content to your audience, the more traffic you can drive to your website.
WEB 2.0 BACKLINK PRACTICES TO AVOID
As we have mentioned, there are several practices that can end in a penalty by Google, because they violate its policies for the positioning of websites. While some of these practices can position you in a short time and you may attract a lot of traffic in the short term, in the medium and long term the consequences can be very serious for your website.
When it comes to web 2.0 links, these are the most important practices to avoid:
- Create a page on Wikipedia. For small and medium-sized companies that want to imitate large corporations, this is the worst idea. Most likely, the platform community will end up removing the page, since few have heard of your brand.
- Have several social or business media profiles. The Google Panda and Pigeon algorithms can identify when multiple profiles belong to the same or similar company and the only thing they are used is to create links. This can lead to a severe penalty for all profile related websites.
- Pay for web 2.0 links. It is a practice that until a few years ago was common, but today it is most likely to harm your ranking.
- Creating empty social media profiles. Creating social media profiles with nothing more than a URL directed to your website will end with a penalty. It is important that all your profiles are active and with periodic publications.
As you can see, developing a digital marketing strategy can be difficult; if you follow certain principles the campaign will be successful, especially if you have the support of a specialized company to help you.